SEO is an unfamiliar term for most of the Sri Lankans. Due to the misinterpretation of the SEO, most businesses were not interested in integrating with such a service. But unfortunately, it is one of the best marketing strategies for both large and small-scale businesses.
It can help to increase the business visibility while increasing the number of traffic to your website. You can get a higher return by investing in SEO than spending thousands for paper and television advertisements. Moreover, it helps to increase the reputation, branding, and understand your customer. Let’s go through each of them in detail,
SEO is increases the business visibility and branding
When been searched using a search engine, it is necessary to be in the top search results. Or else the possibility of been visited is low. In some situations, searchers use to search for the same product in various ways. They simply visit some sites and finish with it, they edit their terms and search once more. So in these kinds of situations, if your website appears in all the search results, searches start to trust your website. Eventually, the value of your website goes high. Due to the visibility, there is an opportunity of attracting more number of visitors.
SEO provides a reputation for your business
Search engine ranking is an important factor when it comes to SEO. Users tend to mind map the websites that rank high in the search results. For an example, if we are searching for a store to purchase a mobile phone, we would be more confident to purchase from a store that is listed in the first page rather than visiting a store in the third page. Most of the searchers start from the first page of the search results and go on. Search engine rankings make your business credible in the minds of your customers.
SEO increases traffic to your business
Basically, increase in the traffic won’t make you money. But each and every one of us tries to increase the number of visitors with the ultimate hope of increasing our customer base. SEO helps to expose your business to a whole new level that is not attainable through any traditional medium of marketing. For an example, people tend to place their business in a crowded city rather than in a remote area because there is a chance that even few out of the people passing by the store will end up being your customers. SEO ensures that the traffic gain to your website is in an interest in obtaining a product or service provided by you.
SEO has the best ROI’s in advertising
Shifting to an online advertising like SEO benefits your business than the traditional forms of marketing. At the same time, it gives you the opportunity to market your product or the service when people are looking for it. SEO can be categorized as an internal marketing strategy. When practicing the traditional offline advertising methods you will have to disturb the people while they are watching television or reading a newspaper. In some situations, it is an inconvenience to the people. But using SEO you just have to show up yourself when they are searching for. The only thing you need to do is to satisfy them and make them feel that you are the best place where they could purchase.
SEO provides insight into your consumers
It’s no more a secret that SEO generates a high amount of traffic. Google has introduced an incredible tool called Google Analytics. It helps to track these traffic. It helps to monitor your business and know about your customers. You can get the data and metrics regarding the way they browse, language used by them, the place they live in, the technology used by them and most importantly the days and the times they are active. This information is valuable when making decisions regarding the business. It helps to make more practical and effective decisions.
