Search Engine Optimization Strategy

More and more people are using search engines like Google to find the products and services they want to buy – you’re probably looking for an SEO service in Sri Lanka, and searched for SEO services Sri Lanka, or something similar, in order to get to this web site. So if you’re selling products and services online, it’s important that your website appears as high up the search results as possible.

Search engine optimization has evolved over the years: it’s no longer just about keywords. We understand SEO, and we support you in making your website an effective tool that meets the latest SEO criteria.

• Site architecture
• Keyword research and competitive analysis
• SEO best practices & site audits
• On-page tuning for maximum benefits from Panda
• Google penalty recovery, including link analysis and reconsideration requests for both Penguin and manual penalties
• Local search optimization
• White-hat link-building strategies
• Pagination and duplicate content issues
• rel=canonical configuration
• Rich content strategies, including search-optimized photo galleries, Google Maps API, embedded video, etc.
• Google+ authorship (rel=author, rel=publisher)
• Sitemaps
• Page speed analysis and recommendations
• Semantic markup via schema.org

Paid (Google) Advertising Strategy

PPC, Pay per Click or paid search advertising is definitely the probably the most manageable methods to allow your web site visible on the top of the search engine results as well as display networks whenever a customer searches for the type of business you are offering.

Google Analytics Tracking & Implementation

Google Analytics is a website analysis tool, which provides sophisticated reports about traffic on your website.

No matter which type of site you have – eCommerce, brochure, or lead generating – Google Analytics can show you how visitors find your site and how they use it.

• Number of unique visitors to your site
• Number sales leads and sales generated
• Where they came from (eg. Google, Bing, Yellow Pages etc)
• What keywords visitors searched for to find your site
• How long visitors stayed on your site
• Which pages visitors viewed (did they find your latest specials?)
• What visitors did on your site (eg. download pdfs, submit an enquiry form or buy a product)
• Where the visitors where located (eg. Colombo, Galle, Kandy)
• And much more!

Search Engine Optimization (SEO) Training Causes

We are Sri Lankan based innovative SEO Agency and we are now offering you the chance to learn proven Search Engine Optimization strategies that will boost your online presence and grow your business. Unlike other online courses this is not theory. What you will learn is best practice and what we use to achieve results.

Topics We are Covering

On Page SEO Optimization

• Initial Site Analysis & Competition Analysis
• Keyword Research & Keyword Placement
• Title/Description/Keyword/Other Meta Tags Development
• Site (URL) Structure Analysis
• URL renaming/re-writing
• H1, H2, H3 Tags & Anchor Text
• Image Optimization
• Use of robots.txt
• HTML Validation
• Doorway Pages
• XML Sitemap & HTML Sitemap
• Canonical Implementation
• Understanding 301, 302, 404 Response code
• Domain names and Exact match domain concept.
• Keyword density & Keyword Effectiveness index

Off Page SEO Optimization

• What are Back links?
• One Way links / Two Way links / Three Way Links
• Link Wheel
• Directory Submission, Social bookmarking
• Article Marketing & Submitting Press Releases
• Business Directories & Local Classifieds
• Blog Creation and promotion & Blog Comments
• Local and regional search engines
• Online Reputation Management
• White Hat / Black Hat / Grey Hat SEO
• Search Engine Submissions
• Sitemap submission

Google Webmaster Tools

• Adding a Site and Verification Process
• Configuration & Settings
• Geographic Settings
• Site Links
• Website Health
• Crawl Errors & Crawl Stats
• Google Fetch
• Blocking the Crawler and blocked pages
• Traffic
• Search Queries
• Links to Site / Internal Links
• Sitemaps
• Remove URLS from index
• Content Keywords
• Structured Data

Google Analytics

• World of web analytics
• Why you should use it and how to get maximum benefit
• New interface of Google Analytics
• Account creation, Implementation & maintenance
• Understand the best metrics to measure
• Understand how to create funnels and goals for your analytics
• How to evaluate the data
• Reporting

Reporting and Analysis Tools

• Google Keyword Research Tool.
• Google Insights
• Website Analysis Tools
• Keyword Density Checker
• Brocken link Checker tool
• Spider simulator tool
• Final Tracking and Reporting
• Submission Report
• Client Ranking Report